Four Essential Elements Of An Effective Website

When it comes to Internet advertising for cosmetic surgeons, the goal is to create a website that draws lots of visitors and converts those visitors into actual patients. The real question, however, is whether or not your website is actually accomplishing this goal. If not, your website may be in need of a few changes. The following are four essential elements of an effective website:

• Capture Email Addresses. It may take several visits to your site before a visitor is prepared to take the next move and become your patient. Because of that, it’s essential that you capture your visitors’ email addresses. This will allow you to stay in touch with your potential patients, following-up with and further establishing a relationship with them. If you do this, you will better ensure that you’re on their mind when they’re ready to move forward.
• Streamline Your Homepage. The main objective of your homepage is to capture the visitor’s attention and then direct them where you want them to go. If your homepage is overloaded with too much information, it’s falling very short of that objective. Make sure that your homepage quickly and clearly explains what your site is about and what you have to offer. Keep it simple and don’t force your visitors to wade through unnecessary content. Provide easy directional signals that direct your visitors.
• Optimize For Quick Downloads. Using slow-loading, overly large or too many graphics is a surefire way to slow down the amount of time it takes for your pages to download. And slow downloads are a surefire way to send your visitors elsewhere. Make sure that you optimize your graphics to download and fast and that you use them with care.
• Know Your Visitor. Too many website out there are designed around what the owner of that website wants. If you plan on being your only client, that’s fine. Otherwise you need to know what your visitors want and you need to design your site around them.