When it comes to plastic surgeon website promotion, message boards and forums can be an excellent tool. By participating in plastic surgery related forums, you can promote your website and, provided that you give helpful advice, you can establish yourself as an expert. This is promotion that costs you nothing, it only requires a bit of your time.
When participating in forums to promote your website, there are some guidelines that you should follow. Following these guidelines can help to ensure that your efforts and your time spent yield the best possible results.
- Choose relevant forums. Make sure that the forums you choose to visit and post on are relevant to your business. This mean that you should visit forums that are related to plastic surgery. Visiting a forum on home repair or music isn’t likely to find you as many potential patients.
- Obey the rules. Most forums have rules for participating in them. In fact, some don’t even allow self-promotion. Make sure that you carefully read the rules and stick to them.
- Use a signature file. Nearly all forums allow you to use a signature file, though their rules regarding them will vary. They generally need to be less than four lines or around 250 characters or less. It’s important that you use the limited space wisely. It’s generally advised that you offer something free, though this isn’t always applicable to plastic surgery. You can, however, highlight the wealth of free information, advice, tips and other content available on your site. Make sure that you use your full URL, as well as a link.
- Respect fellow posters. No matter what, make sure that you respect others on the forum. Always be polite and don’t get involved in arguments or overly heated discussions. Keep the information in your posts helpful and valuable.
- Change the heading when responding to posts. Though you don’t have to do this, it can be a good idea. Take, for example, a post titled What are the benefits of rhinoplasty?’. Normally when you respond, your heading would then be Re: What are the benefits of rhinoplasty?’ You can, instead, change your heading to something that makes it more interesting or more prominent, such as Five great benefits of rhinoplasty’.
- Follow up. When posting, many forums allow you to check a box for email notification’. This means that an email will be sent to you alerting you that someone has responded to your post or thread. It’s a good idea to do this and you should follow up on your posts and threads.
- Make time. Put aside time to regularly visit and post on your chosen forums. Remember that the more often you post, the greater your website promotion.