Embracing Content When Marketing Plastic Surgery On The Web

It’s been said time and again that lots of content can greatly benefit your plastic surgery website. Content that is rich in targeted keywords can help your site to rank well in the search engines and greatly increase the amount of traffic to your site. Because of this, it’s important that you embrace the idea of content, and lots of it, on your website.

Procedural information is a great source for developing content. Many people interested in plastic surgery search for information about procedures on the Internet. You should be sure that your website provides this. Include detailed information about all of the procedures that you perform, including information about what the procedure can achieve, preparing for surgery, the best candidates for surgery, how and where the procedure is performed, the type of anesthesia used, the recovery, the risks, and so on. This will increase the chances that Internet users searching for breast augmentation’ or rhinoplasty risks’ or facelift recovery’ and so on will be able to find you.

While content can help to bring in more traffic, it can also serve other practical purposes. Your website can be a great resource for both potential patients and current patients, providing them with essential information they need to know about you, your practice, and undergoing a procedure with you. The following is some additional information that should be available on your website:

Intro Be sure to include a page that offers an introduction to your practice. This is also good place to state your philosophy of care.

List of Services Make sure that you list all of the procedures that you perform. Also provide links to more detailed procedural information.

Bios Include a brief biography of yourself that includes your experience and training. Be sure to also include a photograph of yourself. You may also choose to have a few bios and even photos of some key staff members.

Contact Info A Contact Us’ page should list all ways in which people can contact you, including phone numbers, fax numbers, physical and mailing addresses, email address, and so on. It’s also a good idea to include a form which can be filled out by those seeking additional information. Also include a map and directions to your office.

Policies Your practice’s policies should be clearly defined, including information and policies regarding fees and billing. If applicable, also include information about insurance plans.

Scheduling This may be a separate page or included on the Contact Us’ page. Include necessary information about scheduling appointments and a form that people can fill out to request an appointment.

Patient Info This can be very helpful for current patients. Include pre- and post-operative instructions, lists of drugs which need to be avoided before and after surgery, and so on.

FAQs Create a detailed list of the questions that you regularly receive from patients along with your usual answers. This should include all questions regarding procedures as well as you and your practice.

Links Include any useful links to relevant, high-quality information.