Google may very well be considered the king of all search engines, but statistics show that their rein may not be as strong or vast as we may think. Optimizing your website to perform well in Google is no doubt very worthwhile. As the number one search engine, Google can certainly bring a great deal of targeted traffic to your site. However, by solely focusing your SEO efforts on Google and ignoring other search engines, particularly Yahoo and MSN, you’re missing out on a lot of potential search traffic.
Enough time has passed from Yahoo and MSN’s step into the search engine industry to declare them as two of three main sites for natural searches, Google of course being the third. Unfortunately, it’s easy to ignore Yahoo and MSN in favor of Google. After all, Google had long been the search engine providing results for most popular search portals. It was important that your site be optimized for Google, otherwise gaining good natural search traffic would be very difficult if not impossible, whether through Google itself or even most other high traffic search sites on the Web.
Things, however, have changed, namely that Yahoo and MSN have given Google a good run for their money. During the month of July, Google did handle the largest number of searches, 36.5%. But Yahoo was very close behind with 30.5%, and MSN a steady contender at 15.5%. This is proof positive that Yahoo and MSN aren’t just up-and-comers, but are already important players in the search engine world.
When it comes to plastic surgery advertising on the Internet, the search engines are an integral part of your website’s success. They may very well provide the largest source of targeted traffic to your site. However, if you focus singularly on Google optimization, you’re missing out on a lot of potential patients. At the very least, expand your efforts to take Yahoo and MSN into consideration as well.