That whole ‘If you build it, they will come’ theory doesn’t always work in web design. If the traffic to your plastic surgery website is a little sluggish, the following are some simple tips to help you increase your traffic.
- Content. Content can help you get more traffic because both visitors and search engines love content. But that content must be good, valuable and unique. Your content must be relevant to your site and provide visitors with what they’re looking for. This includes information about yourself, your practice, particular plastic surgery procedures, and the like. Further, by continuously updating content, you will keep visitors coming back again and again.
- Keywords. It’s very important that you determine those keywords that potential patients will use when performing searches in search engines. Once you’ve determined those keywords, provide lots of keyword rich text on your site. This will increase your rankings within search engines. Keep in mind, however, that obvious attempts resulting in unreadable text will only hurt your efforts, both with the search engines and your visitors.
- Heading tags and titles. Make sure that your heading and title tags are appropriate and accurate. These tags serve two purposes, telling visitors what your page is about while also allowing search engines to categorize your page. Your title tag should be brief and to the point.
- Incoming links. Incoming links, or those links from other websites directing visitors to your site, can be very important. Keep in mind, however, that these links must be relevant, from sites that are relevant to your own. Relevant incoming links can dramatically increase your ranking in search engines, and they these links will also provide you with increased traffic as people click on them and visit your site.
- Outgoing links. Though some will disagree, linking to other websites can be just as powerful as incoming links. But, again, these links must be relevant. For your plastic surgery website, you could have links to plastic surgery boards, organizations and journals, and even to manufacturers of related products like breast and other implants.