Design Elements That Can Threaten Search Engine Rankings

When it comes to Internet advertising for cosmetic surgery, optimizing your website for the search engines is essential. Many visitors coming to your site will be looking for information on plastic surgery and plastic surgeons, and they will likely find your site after conducting a search in the search engines. The better your rankings in search results, the more visitors and potential patients you’ll get to your site. For the best possible rankings, be sure to avoid the following design elements that can threaten your search engine rankings:

• Broken Links. Regularly check for and fix any broken links on your site as they can deter spiders. Further, directory editors will be very critical of them.
• Dynamic Elements. Many dynamic elements like drop down menus cannot be crawled and indexed by spiders.
• Flash. Directory editors often view heavy or slow-loading flash pages in an unfavorable light, and many search engines simply will not index flash sites.
• Frames. Because many search engine spiders are unable to read frames and index frames, either don’t use them or be sure to include important body text within a tag.
• Graphics. Animated and heavy graphics can lead to slow download times, which can deter both visitors and spiders. Directory editors may also be critical of these, as well as low-quality graphics.
• HTML Errors. Errors with your HTML can cause issues with browser compatibility and tend to confuse search engine spiders.
• Image Maps. Any links within image maps cannot be crawled and indexed by spiders.
• Java Script. Spiders aren’t able to read Java Script or Java Script links.
• Pop-ups. Pop-ups can confuse spider and often lead to annoyingly slow load times for visitors and directory editors.
• Sound. Like graphics, sound can slow download times and deter both visitors and directory editors.
• Spelling Errors. Even the simplest of spelling errors can deter both visitors and directory editors.
• Splash Pages. For better rankings in the search engines, make sure that you homepage is not a splash page. Instead, it should include lots of quality, keyword-rich content.