There are millions of web sites out there on the Internet with more and more new sites being added daily. Getting your website for your plastic surgery practice to stand out in the crowd can seem a daunting task. There are several approaches that can be taken to make your website a success, one of which involves the Internet niche.
By developing a niche on the Internet, you’re essentially reducing that crowd of millions and millions of websites to a smaller, more manageable number, making it easier for your website to stand out. Many people, however, aren’t delighted with the idea of marketing to a smaller crowd. But the niche approach need not be the only approach. You can still design and market your website for everyone, or the large crowd, but you can also design and market some of your site’s pages to target a smaller section of the Internet, or your niche.
When it comes to cosmetic surgeon marketing on the Internet, there are many niches that can be targeted. For instance, rather than targeting the whole of plastic surgery, there might be a single plastic surgery procedure that you have special expertise in. Perhaps you’ve become particularly well-known over the years for your work with rhinoplasty or even revision rhinoplasty. Why not create a niche around those? A search for ‘plastic surgery’ on Google brings up 11,900,000 results. That’s nearly 12 million other pages that you’re competing against. A search for ‘rhinoplasty’, on the other hand, cuts your competition in half with 5,010,000 results, and ‘revision rhinoplasty’ is dramatically less with just 38,400 results. Not only can you create a niche around particular procedures, you can also create a niche for your given location. For instance, compared to the nearly 12 million results for ‘plastic surgery’, there are just 2,700,000 results for ‘plastic surgery chicago ‘ and just 256,000 results for ‘rhinoplasty chicago ‘.
Targeting a smaller market can make a great deal of sense when you consider how people search for information. A person typing in ‘plastic surgery’ in Google may have a tough time finding exactly what they want among those 12 million results. In fact, Internet users are becoming much better in their searching. They’re learning to make their searches more specific, searching for ‘rhinoplasty chicago’ or ‘plastic surgeon dallas’ for instance instead of just ‘plastic surgery’. By optimizing your website to target those more specific searches, you’re far more likely to stand out in the crowd.