Color can be a very powerful tool in web design. There is much research proving that color can have an emotional impact on people. It can be used in web design to help communicate a particular message of a site and to help create a particular feel or atmosphere for visitors. Because of that, it’s important that colors be chosen carefully when designing your plastic surgery website. Part of this involves choosing appropriate color combinations. Selecting colors that combine well and complement one another can help to create a positive emotional response from your audience and encourage them to stay on your site. Selecting colors that clash or are distracting, however, can result in a negative emotional response and send visitors away.
There are several things to keep in mind when choosing color combinations for your website. First, always keep your target audience in mind. Some colors will be more appealing to women vs. men, younger vs. older audiences and so on. For instance, purple is generally a very appealing color for the young but is not always well-liked by older audiences. Further, younger audiences may like combinations of several bright colors, while older audiences tend to prefer more muted combinations. It’s best, when using bright colors, to limit your choice to only one bright dominating color and combine it with other more subdued or neutral colors. Bright layout designs can also be offset with a more conservative text color. On the other hand, it can often be good to combine safe colors in your design, but too much of this can appear too ordinary or drab.
The color combinations that you use should be relevant to your site’s design and content. For your plastic surgery website, which may be more serious in nature, a combination of neon green and pink likely won’t be appropriate. Once you have chosen your color palette, be sure to keep it consistent throughout all of the pages of your website.