When creating the plastic surgeon website, building keyword rich pages is very important. With the millions of websites and the sometimes overwhelming amount of information available on the web, search engines have become an essential tool for Internet users. In fact many, if not most, of the visitors to your site will find you through a search engine, that is provided that your website is well-optimized for the search engines. Essential to SEO is the creation of keyword rich pages.
The first step in creating keyword rich pages is to actually choose the particular keywords and keyword phrases that best suit your site. Some examples for the plastic surgeon’s website might include the following: ‘plastic surgery‘, ‘plastic surgeon’, ‘cosmetic surgery’, ‘breast enlargement’, ‘rhinoplasty’, ‘rhinoplasty photo’, ‘facelift cost’, and so on. You should also include keyword phrases specific to your location, such as ‘plastic surgery houston ‘, ‘cosmetic surgery chicago ‘ or ‘plastic surgeon los angeles ‘.
Once you have determined which keywords work for you, it’s then time to create keyword rich pages that will gain you high rankings in the search engines for those keywords. Keyword rich pages are pages which provide good content with the particular keyword repeated throughout. However, be sure to avoid keyword stuffing, an obvious attempt at high rankings by filling a page with a particular keyword and often resulting in unreadable text. The search engines frown upon keyword stuffing and visitors to your site will simply leave when they realize your content is of no value. When creating your keyword rich pages, there are several important points to keep in mind.
Targeted keywords must be placed in the tags of your page. The title tag is the first and most important location for the targeted keyword. The title tag should always begin with the keyword but because the title tag is displayed by the search engines in their results, it must also be attractive to users. The meta description tag also appears in the results of many search engines and consists of a short description of the page. This description should also be keyword rich as well as attractive to users. The meta keywords tag is a bit less important in terms of search engine results, but it’s still a good idea to include some keywords in it. However, do not repeat a single keyword more than three times and don’t repeat a keyword one after the other. If using images in the body of your page, select one good one that is applicable to your content and not too large and place it at the top of the page. Use the keyword once in the Alt tag for the picture, at the start of the tag. For the heading for your page, also use the keyword once at the start of the H1 tag.
Once the tags have been optimized, it’s time to create some keyword rich text. Make sure that the first few lines of text in your page are attractive to users as some search engines display this instead of a meta description tag. The keyword should be repeated once near the top of the page and once near the bottom. Keep your paragraphs brief, and try to incorporate some links to other pages that contain the keyword. As many sentences as possible should contain your targeted keyword, though just once per sentence. Keep in mind, however, that the text must still be readable and make grammatical sense.