It’s been said that if you want to hide a piece of information you should put it on the second page of a Google search. Why? Well, statistics suggest that 75% of users won’t ever go past the first page on Google. This means that if you want to ensure your business gets the traffic it deserves, then it needs to be listed on the first page. Unfortunately, the average website owner will have a difficult time achieving this goal. There are already a lot of credible sites capitalizing on the best keywords in any given industry.
However, this doesn’t mean that you should give up on SEO. Though the competition in plastic surgery marketing is pretty stiff, there are a couple of proven strategies that you can use to give your website a huge boost. And the best part? They don’t require you to have a huge number of backlinks or high domain authority. Let’s take a moment to discuss a few key tips for building an effective SEO strategy that can land your website on the first page of the search results.
1. Use Long-tail Keywords (Even the Less Popular Ones)
The majority of Google searches are for long-tail keywords. Not only are they easy to rank for, but they ensure that you don’t have to spend as much money and time on your plastic surgery marketing. Sure, the best long-tail keywords may already be flooded with competition, but you don’t have to focus on the most popular phrases to rank well. You can use those that have a lower search volume and still find success.
Users who are searching for long-tail keywords are usually looking for very specific information. When they find your page and see that you offer the information they need, they’re more likely to become loyal followers and eventually convert into clients or customers. You may not get a ton of traffic, but these types of keywords can add up over time and bring in high-quality leads. Popular, long-tail keywords don’t always guarantee that you’ll get traffic that converts. With this in mind, find out which terms and phrases your competitors aren’t taking advantage of and experiment with them.
2. Surpass the Competition With Better Content
When it comes to search engine optimization, there’s hardly anything more important than your content. One of the best ways to outrank the competition and to make it to the first page is to write content that’s significantly better than what already exists on the topic. In general, the pieces of content that rank the highest in Google searches are those that contain 2,000 words or more.
What these long-form pieces of content have in common is that they’re very detailed and in-depth. This is the type of information that is most likely to solve a user’s problems. So make sure that you put quality above quantity–you don’t have to post every day, but what you post should be consistent, valuable, and helpful.
Also, the more content you produce over time, the more pages you’ll get indexed. This means you’ll get more traffic overall and you’ll have a better chance of making it onto the first page of Google. If you don’t think that you’ll be able to create the amount of content your business will need (after all, you’ve got a lot of other things to do!), you could always hire someone to help you. One of the biggest benefits of content marketing is that it’s a cost-efficient way to generate a ton of leads.
4. Pay to Play With AdWords
If you’re interested in getting to the top of page one, then Adwords can be a ridiculously effective strategy. Google’s main goal is to help users find exactly what they’re searching for as quickly as possible. With Adwords, even a website that has zero authority can compete with those that are well-established. All you need to do is ensure that you’re doing a better job of matching your ad with the searcher’s intent.
Sure, you may be searching for the best SEO strategy–one that helps you to get traffic organically, but you don’t always have to rely fully on organic results to succeed. You can use Adwords to automatically get a spot on the first page and drive traffic to your site.
4. Get Featured in Review or Roundup Posts
Perhaps spending money on ads isn’t exactly an option for you at this point. Maybe you’re working with a tight budget. If that’s the case, then you could always work to get your business featured in high-ranking content on other sites. Specifically, you can get your work or content listed in a review or roundup post. And you only have to do a small percentage of the work.
Countless websites create posts in which they analyze and review the products or services of businesses and in various industries. It’s a form of free advertising, as your business will be recommended to thousands of consumers. And the best part about this particular SEO strategy is that many searchers read these types of posts intending to convert. All it takes is reaching out to these sites and other influencers in your industry so that they can become aware and familiar with your brand.
Tapping Into the Power of the First Page
Admittedly, if your website is new, getting listed on the first page of Google is a long shot. There are people in your industry who have been producing quality content for years and they’re dominating all of the top keywords. Not only that, but many have spent millions on their ad campaigns to ensure that they’re always at the top. So it’s important that you manage your expectations and be realistic about your campaign.
The good news is that there are a few ways that you can get around all of that money and influence. Focus on the long-tail keywords that your competition is overlooking. Invest your time into crafting stellar content. Create ads that cater to the needs of your audience. Also, form relationships in your industry so that you can get featured in roundup and review posts.
There are a lot of unconventional tactics that you can use to get your brand to the top of the search engine. It just requires a little creativity and thinking outside of the box. If you’re interested in more helpful suggestions, consider getting in touch with Surgeon’s Advisor.