Audio And Your Website

In just about any list on what not to do on your website, using audio nearly always seems to come up. This is usually in reference to websites where, immediately on the homepage, you’re barraged with the website owner’s music of choice and have no way to stop it other than to turn down or disable your volume. We’ve all encountered these sites before and no doubt most of us can agree that they are, indeed, annoying. As such, many of us have come to avoid the use of audio like the plague.

Of course, there are exceptions. Even those articles declaring audio as a no-no agree that audio can and probably should be used on certain sites. These exceptions often include music-related sites. For instance, if you’re a musician, your website certainly ought to include a few clips of your music. There are, however, other instances when audio can not only be an exception but also an asset. Even when it comes to Internet marketing for plastic surgeons, audio can have its place. In fact, audio used correctly can be a very powerful marketing tool.

One of the best uses for audio that we’ve heard of involves testimonials. A good approach to Internet marketing for plastic surgeons should involve some powerful testimonials from previous patients. Good testimonials can do more for you than even the best written copy. Imagine, though, having a clip on your site of a real-life patient excitedly or passionately telling their story and their experience with you in their own voice. Talk about powerful.

Though testimonials may be the best example of using audio in a powerful way, there are other uses. For instance, you could greet visitors to your site with a welcome message in your own voice. This lends your site a personal touch and helps visitors get to know and trust you. You could also have a site tour in audio, give an interactive description of procedures, or even use audio as an instructional or demonstration-type tool when describing the actual surgeries. Another great way to use audio would be with staff introductions. There are many, many uses for audio so be sure to consider them for your website.