When it comes to cosmetic surgery marketing on the Internet, or marketing any business for that matter, a good website is one that takes accessibility and usability into account. A large part of this is ensuring that your website looks and functions properly on different browsers. However, with the growing popularity of alternative browsers, this can prove challenging.
This is particularly important if you’re looking to reach a worldwide audience. Users in Europe are far more likely to use alternative browsers like Firefox and Opera than users in the U.S. If you’re not interested in targeting a worldwide audience, you may think that this doesn’t apply to you. Well, think again. Even in the U.S. , Firefox is quickly rising in popularity, and this is in a country where Internet Explorer comes pre-loaded on most computers. Though the rise in alternative browser usage is occurring in the U.S. at a slower pace than in Europe , it’s nevertheless occurring and sure to continue. At the same time, many studies show that the use of Internet Explorer is declining. There are a number of reasons why alternative browsers are gaining in popularity, including a growing anti-Microsoft attitude among users and decreased security flaws and free usage associated with many alternative browsers.
Do you know how your website looks and functions in alternative browsers, particularly Firefox? Unfortunately, ignoring these alternative browsers can be dangerous to your online success. In order to optimize your site for other browsers, you’ll need to conduct more testing and pay more attention to coding on your website. Many of the good coding skills applied to Explorer are similar to Opera, Netscape and Firefox. Still, there are some issues that can occur. For instance, some CSS techniques can cause problem in Opera, while some borders and margins lead to problems in Netscape.
The only real solution is to test your website in multiple browsers, even the alternative ones, as well as on different operating systems and at different screen resolutions. The only way to find potential problems is to test and test thoroughly. Make sure that your site looks and functions properly for the majority of your users, regardless of their browsers, operating systems or screen resolutions.