Recently, Matt Cuts the head of Google’s Webspam team and de facto mouthpiece of the Search Engine’s SEO policies debunked myth that buying AdWords – or Google advertising— gives your website an “algorithmic boost”. Also, buying AdWords doesn’t afford you special treatment in unlocking secrets to better organic rankings. That is to say that if you spend $10,000/month on Google ads you aren’t assigned a special Google representative who advises you on how to rank better in search results for keywords.
You can hear it directly from the source, Matt Cutts, here:
You may wonder what this means for your website and internet marketing strategies. Simply put, you can’t buy your way to better rankings. It takes hard work, great content, and advice from a leading internet marketing agency.
AdWords must have no connection to overall performance of a website, right? That’s not entirely accurate. The greater online presence your website has, the better. If there are organic rankings in the search results as well as ads on the top or side of Google, that will only increase your traffic and chances of converting would-be clients into paying customers. Also, AdWords can be a great way to kick start a website and build an audience.
At any rate, you should just keep in mind that it does take money to make money, but AdWords isn’t necessarily a shortcut to achieving that goal. It is however a tool to keep handy for a rainy day.