The Internet, as a medium and form of marketing, is very unique in that it is interactive. There are many benefits to adding an element of interactivity to your plastic surgery website. This interactivity promotes continued contact and helps to build better relationships between you and potential patients. One way to achieve interactivity on your surgery site is to add interactive content through forums, feedback, and blogs. These can allow you to see exactly what your site visitors want, how you can improve your site and existing services, and how you can better meet your visitors’ needs.
Online forums are very popular, but they can be somewhat challenging to start up, particularly in terms of getting people to visit your forum and post on it. Nevertheless, they definitely have their advantages. They allow people to get in contact with you as well as other people like themselves. They can also generate a great deal of content for your site and tend to be very search engine friendly. Forums are well-suited for a plastic surgery site in many ways, allowing patients to ask questions or express concerns about particular procedures while also allowing them to feel connected to other patients. Another option is the ‘Ask The Doctor’ or Q&A feature, which is typically a bit easier than a full-fledged forum. This has many benefits as it can establish you as an expert within your field, and can also be used as a separate FAQ section on your site.
Feedback allows visitors to give you, well, feedback. There are a number of ways in which you can incorporate this into your site. You can simply have a contact button which allows visitors to send you a message with questions, comments, or really anything. You can have a feedback form asking visitors particular questions, just be sure to keep this fairly short and allow a blank space for additional comments.
Blogs, or weblogs, are basically an online journal which you add new content to on a regular basis. Many blogs become interactive by allowing viewers to post a comment. A blog can contain upcoming events, industry news, updates in your practice or website, and basically anything that your site visitors may be interested in.