When marketing cosmetic surgery practices or any other business on the Internet, it’s essential that visitors to a website be able to quickly and clearly understand what that site is about and what it has to offer. A tagline is a great way to do just that in a quick, clear and concise manner.
Though you may already have an idea of why your website is valuable to your visitors, it can be difficult to translate that onto paper, particularly to sum it up in a one-sentence statement. You can get started by writing a description about your site, including the purpose and unique benefits it offers. Don’t worry about how much you write because, once you’re done, you’re going to pare it down. Next, read over the description and highlight the most important elements, ranking them according to importance. The top three to five elements are what you want to get into your tagline. A good tagline should be a clear statement about what you and your website have to offer and what is unique about you that distinguishes you from your competitors.
There are other things to keep in mind when writing your tagline. First, shorter is better. Limit your tagline to one sentence, and not a run-on sentence. Remain clear and focused and don’t get bogged down describing the particulars of all of your services. Instead, be sure to communicate how your services can benefit your patients. Also try to make sure that your tagline complements the META description and META title tag on your homepage and include important keywords that you’re targeting on your homepage in your tagline. Remember, too, that simpler is often better. Avoid flowery prose and try to get to the point.
Once you’ve created a winning tagline, it’s time to put it to use. Be sure that it is displayed prominently on your homepage, preferably at the top where visitors are certain to see it first. You can even incorporate your tagline into your practice logo.