Understanding the Power of Google
Most specialists in search engine optimization (SEO) agree that ranking well in Google is the most important feat a business can accomplish through online marketing. Google is the world’s top search engine, amassing more traffic than any other program. It is therefore helpful to follow Google’s standards for creating great online content.
While Google does not explicitly explain how content is measured in its algorithms, the search engine giant provides guidelines, with the most important being the high-quality content. The writing should not be plagiarized, and it is beneficial when a company contributes information from a niche market.
Writing should feature target keywords when creating content to produce the most relevant search results. Using synonyms throughout the writing will help additional search terms rank, and the page will, therefore, cater to a broader audience. The web host can ensure that the web pages feature links to relevant information, both in the form of a landing page and other relevant pages independent of the site.
Content Marketing Expanded
It has often been suggested that a higher volume of information will organically increase rankings. Google not only favors well-written content useful to website visitors but relevant information within that content in varied mediums. This can include graphics, videos, blog posts, social media posts, and even maps that help visitors learn the exact location of the business.
Location-Based SEO for Plastic Surgeons
Surgeon’s Advisor caters primarily to plastic surgery practices by creating content for target audiences, then performing a series of steps to implement SEO strategies. The company’s marketing strategy model has continuously evolved to help cosmetic surgery specialists enhance their online presence. By creating content containing a plastic surgeon’s city and state, Surgeon’s Advisor has increased rankings from local searches. Local SEO helps potential patients locate specialists in their area.
The Most Important Factor in Creating Amazing Content
While the above techniques have proven successful in SEO, Google is aware of the practices used to help pages rank. Those in digital marketing have been encouraged to create websites for users rather than just for SEO purposes. The reason that Google developed algorithms to analyze data was to serve its users.
From website design to the information featured within the pages, a business should return to the premise of customer satisfaction to attract business. While SEO techniques can enhance website content and attract viewers, the products or services offered are not beneficial to all consumers. By reverting to basics, Google has made a clear stance that its customers, those who use the search engine for inquiries, are the most important factor to consider in SEO marketing.
Suggestions for Writing
Though what makes up good writing may seem subjective, there are some methods that businesses can use to improve the quality of scannability, or ease of reading, their web pages. The techniques that will be described are specific to content found through Google. By gathering information found through various studies, metrics, and methods that have proven successful, SEO specialists abide by certain rules in content creation, design, and technical processes.
Most successful businesses hire professional writers to create copy that will appear on their website. The writing should be easy to understand, enhancing the user experience, which can lead to patronage. By incorporating simple concepts with expert facts, writers can provide viewers with useful information. Writers often research topics and can compile data from a variety of sources to ensure the reliability of the subject they present.
When writers have access to the keywords that users are typing into a Google search, they can add this valuable information to the content. As previously explained, multiple variations of a word or equivalent terms. This broadens the potential consumer base. Members of the SEO team can use various programs to determine the keywords to use in the writing.
The format of good writing is just as important as the material itself. Writers can break up content with pertinent titles and headlines that serve as descriptions. The information will be easier to read and comprehend in paragraphs, with appropriate breaks to distinguish ideas.
SEO – Staying Current
To maximize the efficacy of optimized content and, as well as its subsequent technical enhancement, businesses should be prepared to regularly review industry changes. Keywords will trend, Google’s parameters may broaden or conversely exclude past common practices, and businesses must be able to change their methods as needed. By routinely producing new content, typically in the form of blog posts, web pages can remain relevant in that niche. Another way to be modern is to utilize social media accounts to provide information on a business. When posts are shared, Google views the business as having a legitimate presence on the web which can help with regular traffic.