Video Search Engine Optimization
A common wish every website owner has is to increase his website’s traffic. Website traffic is the lifeblood of visitor conversion and retention, both of which generate based upon a percentage of website visitors.
Youtube.com, the largest online video content site reports that their videos receive “billions of views per day.” The popularity of their website has given rise to YouTube marketing strategies, implemented as part of modern video marketing campaigns.
The popularity of video as a means of conveying internet content has even changed the way that Google.com ranks their search results. For instance, Mediacore.com reports that Google often ranks video within the first 5 search results that it presents to its users.
The implication of this alone is huge since the majority of users never get much further than the first 5 search engine result links. The increased ranking alone further demonstrates that video is a highly effective means to draw more traffic to your website.
In this article, we reveal 5 ways video can increase traffic to your website.
1. Conversion by Video
Video is much more effective in the pre-purchase phase of customer interest than image or written content. Online sales metrics consistently show conversion rates upwards of 80 percent for those website visitors who watch a product video before making purchase decisions. Having video both draws more traffic to your website and is an effective means of increasing visitor conversion.
2. How to Video as a Sales Tool
A common search engine query is how to perform a task or use a particular product.
Creating a video demonstrating how to use your product without actually trying to sell your product has the paradoxical effect of demonstrably increasing product sales. Supporting this, retail outlets such as Best Buy, Home Depot and New Egg have reported higher conversion rates from their use of how-to product videos.
3. Create Trust by Video Testimonials
Today’s millennial online consumer is extremely conscious of peer tastes and actively seeks product reviews before making purchase decisions. Sites such as Yelp and Amazon have made very effective use of this by devoting considerable resources to promote the sharing of user product and service experiences.
Video testimonials, as reported by Foster Web Marketing, are significantly more effective than written product reviews. Sources report customer conversion figures as high as 74 percent after a web visitor has reviewed a product video.
The visual impact of a sincere video testimonial can have a profound effect on your brand’s credibility. Not to mention that product reviews are what search engine users with actual conversion potential are searching for.
4. Customer Service Video
Some of the online video with the highest number of views address customer service issues.
Assisting your customer with video that addresses product troubleshooting, common use issues, and walking them through menus and product guides can generate high online user interest in your website’s offerings.
5. Video SEO
You can actually take positive steps to assist search engines with ranking your video, and consequently, your website. Even though this may be an advanced topic, it is definitely an important one to understand the basics of as part of your video campaign to drive more traffic to your website.
Search Engine Optimization (SEO) is the online marketing discipline which addresses how to increase the popularity of your website by aligning the relevant keywords in your website’s content with what search engine users are querying for.
Video SEO, a specialized search optimization, is largely managed on your end by a type of file called a video sitemap. The details of a video sitemap can get quite technical. Basically, it is a file with XML tags, which look similar to the HTML tags your website is composed of. These XML tags list such things as the web address of your website which contains the video, the title of your video, a description of your video and the length of your video, which help web crawlers find and rank your website’s content.
Last Thoughts
Video, video marketing and YouTube marketing can be very effective in not only increasing traffic to your website, but also increasing visitor conversion—whether it be sales, community membership, newsletter subscription, or free trial downloads.
To learn more about videos and how they can help your website rankings, contact Surgeon’s Advisor today at 305-763-8011.