Thinking about search engine optimization most likely isn’t the main thing you want to think about as you build your plastic surgery practice. You have a lot on your plate doing what you do best. However, your future clients are using the Internet to figure out which doctor is best for their needs. This means you need to be focused on improving your search rankings.
There are many SEO tools you might use to help with your online plastic surgery marketing results. Let’s take a look at four tools that will help your efforts.
Google Search Console
Google Search Console used to be called Google Webmaster Tools. Using the Search Console is an excellent place to start as you get your bearings regarding your site’s search performance.
This SEO tool allows you to gain an understanding of how Google itself sees your website. To get started using this tool, you will verify your website with Google. The next step is to submit the XML sitemap for your site. This process tells Google which pages you want to be indexed in their search results.
You’ll discover that the Google Search Console offers a wide range of behind-the-scenes data about your website. This data includes:
- Site errors
- Search queries the site ranks for
- Missing pages other sites are linking to
- Backlinks to the site
- Which pages are indexed at Google
- Methods you might use to more effectively optimize the site
- Fetch/render options
- Whether the site is infected with malware
- How to validate structured data
Here are a few metrics you should particularly pay attention to inside Google Search Console.
Clicks: This tells you how often your visitors have clicked over to your site from the Google search results.
Impressions: This is the number of times your website is showing up in the search results. You can see how often specific pages show up and compare them to the performance of other pages on your site.
CTR: This is the click-through-rate. It provides you with the percentage of people who have clicked through to your site after seeing your listing in Google.
Average Position: This gives you an idea of how well you’re ranking for any specific page or keyword.
Ubersuggest is a very effective tool for doing SEO research as you put together your plastic surgery marketing plan. It’s based on Google’s Suggest functionality and pulls in keywords based on Google’s algorithm for suggesting new keywords to searchers.
The amazing part about Ubersuggest is that it’s completely free. Other paid tools might bring a bit more functionality to the table. However, Ubersuggest is quite comprehensive for most keyword research needs.
Here are a few advantages to using Ubersuggest:
- There are no logins required
- It’s simple to use
- You’ll get keyword suggestions in real-time
- Easily check on the keywords your competitors are ranking for
- It provides a score to help you understand whether your target keyword is easy or hard to rank for
In a nutshell, you’ll want to start using Ubersuggest for your initial keyword research. Start with a seed keyword and let the tool provide you with related keywords to target. Once you get your list together, then start writing content around each keyword phrase.
You’ll be able to see the following metrics during your research sessions:
Search volume: This gives you data on how many people search for each specific keyword.
SEO difficulty: You’ll know whether it’s worth your time to target any particular keyword.
Cost per click: This is helpful if you plan to do any paid advertising.
Paid difficulty: This data helps you understand the difficulty you may face in getting ranked through your paid ad campaign.
Keyword overview: This part of the tool gives you an overview of how well your competitors are doing with any specific keyword you’re researching. It gives each competitor a domain score that helps you understand whether you can compete.
This is one of the most effective WordPress plugins you can use for your plastic surgery marketing efforts.
Yoast SEO helps ensure your basic on-page search engine optimization is done correctly. For example, it will help you write out your meta tags. Your title and description tags must be written well, have the keyword included and are the correct length. This tool makes this process a simple one.
The Yoast SEO tool will also help you with the following functions:
- Real-time page analysis
- Organizing your content
- Snippet editor
- XML sitemap functionality
- Image data
It will allow you to customize many aspects of your SEO efforts. This includes your home page title, categories, and archives.
This another free tool that helps you with the following:
Check up on how your brand is doing online. It reveals how much activity and interest around your brand are happening across the Internet.
Keep up with how well your competitors are performing against your performance. Find out how often their product, service or brand is getting searched for across Google.
Discover which trends you should tap into for your content marketing strategy.
Search via areas of interest across various regions. This helps you see which regions are showing interest in the specific keywords you want to do well with.
As you can see, there is a lot to research and understand as you work on the SEO plan for your practice and website. It’s easy to get overwhelmed with the process. This is where it might make sense to reach out and get help with your plastic surgery marketing needs.