There are many elements that go into successful Internet marketing for plastic surgeons. One of those elements that requires particular attention is your homepage. The homepage is like the cover of a book. Its appearance either catches your interest and demands a further look or simply doesn’t interest you. The text on your homepage is like the back of a book or the inside jacket cover, a descriptive summary that provides you with a glimpse of what can be found inside.
Studies have shown that visitors to a site form their first impression of that site within the first five seconds. During that time they decide whether or not the website can meet their needs and whether they’ll stay or leave. Like a good book cover, a successful homepage takes advantage of those five seconds and grabs the visitor’s interest, encouraging them to stay and learn more.
Your visitor logs can tell you how long visitors remain on your homepage and where they go from there, either to another page within your site or out of your site altogether. If too many visitors are leaving, you homepage will need a little extra attention.
To encourage your visitors to stay, make sure that your homepage provides a clear and immediate picture of what your website is about and what you have to offer. The homepage should have an accurate page title that defines this, and the headline and first paragraph should further make this message clear. Include information about who you are, the services or plastic surgery procedures that you offer, where you are located and why you are the right choice as a plastic surgeon. This information should be relayed in a way that is compelling yet honest and professional as well.
Special attention should also be paid to the appearance of your homepage. After all, given the mere five seconds in which visitors form their impressions of your homepage, the appearance is a large part of what they’re forming those impressions on. Further, a homepage for a plastic surgeon should be aesthetically pleasing given that plastic surgeons themselves represent an ideal of beauty. The appearance should be catchy, appealing and pleasing to the eye, but it should also be clean and not overdone. It’s a good idea to include one of your best before-and-after photos, along with a link to more photos, as these can often speak more for your abilities than even the best written copy. Remember, the goal of your homepage is to provide visitors with a clear picture of who you are and what you have to offer, while also enticing them to remain on your site.