When it comes to marketing cosmetic surgery on the Internet, the main goal is to turn visitors to your site into actual patients. There may be other goals, such as informing visitors about plastic surgery procedures, but these are secondary to your main goal. Unfortunately, even the best designed website with great search engine rankings can suffer from low conversion rates.
Not all visitors to your site will be sold after just one visit. It’s important to remember that it may take four to seven visits or more before a visitor is ready to become an actual patient. Because of this, it’s just as important that you ensure that your visitors will want to return to your site. The following are tips to keep your visitors coming back, to earn their trust, and to ultimately increase your conversion rates.
- Give your visitors valuable content. Make sure that the information you give your visitors is valuable. If it’s not, they’ll simply go elsewhere. Many people searching for plastic surgery on the Internet are looking for information about procedures. You can provide them with this information, increase your credibility, and satisfy your visitors’ needs. Make sure, too, that you clearly state the benefits of your services.
- Update your content. Regularly updating your content is one of the best ways to get visitors returning to your site. Make changes and add useful new content frequently, even if the new content is minimal such as a tip of the week. Also be sure to note any updates that you’ve made and to keep all other information current.