pThough the Internet has become a powerful marketing and consumer tool, Internet consumers are still wary. Building trust among visitors is important for any website, but this is particularly true for a plastic surgery website. While an Internet consumer may be able to shrug off that item they bought on eBay that never worked, that breast augmentation or facelift they found through the Internet that didn’t work is quite another story. Deciding to undergo a cosmetic procedure is a big and expensive decision. Understandably, potential patients finding you on the Internet are going to be cautious. That’s why it’s important that your website convey a feeling of trust, honesty and integrity. The following are tips for building a potential patient’s trust with your website.
- Contact Information. One of the easiest ways to build trust on your website is to provide your contact information. This should include your physical address, mailing address, phone and fax numbers, and email address. This allows visitors to your website to see that you are, in fact, real. You must also provide visitors with a way to get in contact with you in case they have any questions or comments.
- The ‘About Us’ Page. Provide an ‘About Us’ page that includes information about you and your qualifications and experience as a plastic surgeon. You should also include information about your practice and your staff. A picture of yourself should also be included, and even pictures of your facility and your staff can be very beneficial.
- Testimonials And Patient Photos. Testimonials from past patients can help to establish your credibility. Patient photos allow visitors to get an idea for your work and what you can achieve for them. You should have a testimonial and patient photo page, but individual testimonials and photos can be very beneficial when sprinkled throughout your site as well.