There are many elements that go into effective Internet advertising for plastic surgeons, or for anyone for that matter. One such element is the landing page. A landing page is an entry page to your website that users arrive at either from clicking on a pay-per-click ad or a search engine result.
Landing pages are often better able to welcome visitors to your site than your homepage. Your homepage must be somewhat general as it is created with every potential visitor in mind and must accomplish many different goals. A landing page, on the other hand, is created with a specific search term in mind. Users conducting a search with that term are then able to find exactly what they’re looking for when clicking on your landing page without having to navigate or search through your site. This can dramatically increase your conversion rate. When it comes to Internet advertising for plastic surgeons, this means that more visitors to your site are converted to actual patients.