Is your website failing you and your business? If so, you’re not alone. When it comes to plastic surgery advertising, you may view your site as simply a supplement to your other advertising efforts. Perhaps you’ve created an online presence simply because it seems the thing to do. Maybe you don’t hold out much hope that it can actually bring you patients. However, if you don’t take efforts to ensure your website’s success, you are, in fact, missing out on a lot of potential patients.
With the millions of websites out there on the Web today, it’s no longer enough to simply build a website. Don’t let your site fail you. Keep on top of it and avoid these common mistakes that many website owners make:
- Discouraging contact. Is your website discouraging visitors from contacting you? It may be even without your realizing it. This is one very common mistake that leads to low conversion rates. It’s essential that you make it easy for visitors to contact you, regardless of whether they’re ready to become your patient or if they simply have a question to ask. Every page on your website should include some contact information, at a minimum your phone number and email address or mailto link. You should also have a Contact Us’ page that has a link on your main navigation bar. Include every possible means of contact on this page and even a contact form. With plastic surgery advertising, it’s essential that visitors can easily contact you because, unlike other online businesses selling products directly through their websites, your visitors must contact you in order to acquire your services and become your patient.
- Failure to evaluate traffic statistics. Evaluating your website’s traffic statistics is essential. And, despite the fact that it’s really very easy to do, too many people fail to. You should regularly check your site’s visitor log to determine which keywords and keywords phrases people are using to find your site, where visitors are coming from, how long they stay on your site, the pages they view, and so on. This will help you to determine what’s working, what’s not, and what changes may need to be made.
- Static websites. Your website, particularly the content on your site, must be updated on a regular basis. For plastic surgery advertising, you should also be regularly updating your before-and-after patient photos and even your testimonials. Add updates about new techniques in plastic surgery, new procedures, and so on. Regularly updated content encourages visitors to return to your site again and again, which is important given that not all visitors to your site will be ready to become your patient after a single visit.