Marketing plastic surgery practices on the Internet is different than marketing many other businesses. Your goal is not to sell a product directly through your website but rather to persuade visitors to contact you and become your patient. That makes the ‘Contact Us’ page an essential part of your website.
Your contact information is what keeps your visitors in touch with you. They must be able to easily contact you if they want to set up an appointment or even if they have questions that aren’t answered on your website. It’s essential that your contact information be easy to find and use. In fact, it’s best to include some contact information, your phone number and an email address at a minimum, in a highly visible location on every page of your website.
Your website should also have a ‘Contact Us’ page. A link to this page should be part of your main navigation system. The ‘Contact Us’ page should include all means in which people can contact you, including your address, phone numbers, email address, and fax number. An added benefit is that your contact information can increase your credibility, which is important when it comes to the Internet. A physical address can show wary Internet users that you really do exist. It’s also a good idea to include a mailto link or contact form on your ‘Contact Us’ page. When using a contact form, however, it’s best to keep it simple and not require unnecessary information from you visitors.