Though more and more plastic surgery patients may be willing to travel for their procedures, they’re certainly more likely to start their search for a plastic surgeon close to home. For instance, someone searching for liposuction in the Philadelphia area may begin their search by typing ‘liposuction + Philadelphia’ or ‘ Pennsylvania plastic surgeon’ into Google, Yahoo!, or another search engine. You may very well be a plastic surgeon located in Philadelphia, perhaps the best plastic surgeon in Philly, but you may not be showing up in results for regional searches.
Your cosmetic surgery website no doubt has a ‘Contact Us’ page with all of your contact information – telephone number, fax number, email address, office address and so on. This page may even be optimized, but still your site may not be ranking high in regional search engine results. If this is the only page on your website with your contact information, you’re likely missing out on many potential patients. Your website pages may be very well optimized for keywords like ‘plastic surgery’ or ‘plastic surgeon’, but they’re not going to be optimized for ‘plastic surgery Philadelphia’ or ‘plastic surgeon Pennsylvania’ given that ‘ Philadelphia’ and ‘ Pennsylvania’ don’t appear on the majority of your pages. Because of this, it’s important that your contact information be listed on every single page of your website.
Another place to list locations is on your testimonial page, provided that your patients give their permission for you to do so. Rather than just ending a testimonial with ‘Jane D.’, end it with ‘Jane D., Philadelphia, PA’. This can help you in two ways. Not only will it come up in searches within your region, it will also come up in searches for regions that your patients are traveling from. For instance, suppose that one of your patients, John D., traveled from Texas to you in Philadelphia for his procedure. He wrote you a great testimonial that ended with ‘John D., Dallas, TX’. This testimonial page may then appear in results for people searching for plastic surgery or a plastic surgeon in Texas or Dallas. Though that potential patient may originally have been looking for a plastic surgeon in Texas, they may very well be swayed by the fact that John D. traveled to you in Philadelphia and had such great results.
There is another benefit to having your contact information on every page of your website. This makes your site more user-friendly, which can increase your conversion rate, or the rate in which web visitors become actual patients. That, of course makes all of your cosmetic surgery marketing efforts worthwhile. If a web visitor has a question, wants to make an appointment, or wants to get in touch with you for any other reason, you’ve made it easy for them to do so. They need not go in search of your contact information because it’s right there for them regardless of what page they’re on within your site.