Marketing your plastic surgery practice through forums and message boards is a proven trick used by many Internet marketing specialists. It’s one of the least expensive ways to market and promote your site to a targeted audience, in fact it’s typically free, and the benefits can be enormous. As you begin posting, you will establish yourself as an expert within your field and gain visitors – and potential patients – to your site. There is also another benefit to visiting forums and message boards, namely that you are able to get a glimpse at what people and potential patients are thinking about, what they’re interested in and what their concerns are.
Promoting your site through forums doesn’t have to take a lot of time. The first step is to find several plastic surgery forums and message boards that are right for you. This shouldn’t be difficult because there are so many message and discussion forums out there on the Internet, and those specific to plastic surgery are plentiful. Many require that you join and become a member, and registration is usually very simple. On some forums you can create a signature file, or ‘sig line’, which creates a live link back to your website from the message forum itself. This can help to increase your link popularity with search engines every time that you post.
Once you’ve joined a few forums that are right for you, read through a few discussions, or ‘threads’, on the board. You can get an idea for the types of topics being discussed, the style of the posts, the tone of the board, and who the more frequent posters and forum moderators are. You’ll most likely be responding to other posts, but if you have a topic that you’d like to begin you certainly can do so. There are a few obvious etiquette rules when it comes to posting, including the following: be polite; provide thoughtful, informative posts; and refrain from getting involved in arguments and heated discussions.
This type of marketing is perfect for plastic surgery. Many posters on a plastic surgery forum are seeking advice. You, as a qualified and experienced surgeon, are well-poised to provide the most valuable advice, which the poster is certain to appreciate. There are many ways to incorporate your site’s promotion into a post. You can simply sign a post with your name and web address and allow your expertise to speak for itself. You can offer to consult with a poster or suggest that they visit your website for information or pictures relevant to their particular issue.
As you become an active poster and participant on a few forums, you will establish yourself as a respected expert within your field, thus promoting yourself and increasing traffic to your site. By providing helpful and informative posts, your posts are sure to be seen by other members, who are all potential patients. Any amount of posting that you do will be worth your time. If you post just one response a day, it will be to your benefit. Posting on message boards and forums can be a powerful way to market your site, so join some message boards today and start posting.