Your homepage isn’t the end all, be all of your website or your plastic surgeon marketing plan. In fact, whether you optimize all your pages or not, the search engines still index all of the pages in your site and not just your homepage. It’s just as likely for a visitor entering your website via a search engine to do so through an interior page as through your homepage. In fact, it may even be more likely given that there are many interior pages as opposed to just one homepage.
This should be taken advantage of so that your interior pages are put to use and able to work for you. Each interior page can target a different keyword or set of keywords, thus increasing search engine rankings and bringing in more traffic. An Internet user searching for rhinoplasty pictures’ may then enter your site via a page with your before-and-after rhinoplasty photos, or another searching for facelift and anesthesia’ may find themselves on your facelift procedural page.
While this can help to bring in more traffic, there are some considerations to keep in mind. The main consideration is that interior pages used as a source of entry to a website can potentially prove confusing. This, in turn, can frustrate visitors and send them elsewhere. To combat this, make sure that your site’s navigations is clear, readily visible, and easy to understand and use. There are certain navigational elements that should be included on every interior page. Make sure that each page has title tags and page descriptions that are unique to each page and are accurate and descriptive. Each page should also have navigation to other parts of your website and a clearly visible link to your homepage. All link labels and text links should be descriptive and should explain what the page is about. It’s also a good idea to include suggested paths for your visitors. For instance, on a page with a before-and-after photo you could add a link to view more photos’ and even links to view procedural information’ or contact the doctor’ and so on. With very little effort, your interior pages can become just as important as your homepage.