When marketing plastic surgery practices on the Internet, or any business for that matter, the homepage must be catchy. There have been many studies proving that visitors form an impression of your site within about five seconds of landing on it, and in that time they decide whether they’ll stay or go. As such, the creation of your homepage may require a little extra attention.
Your homepage must induce visitors to stay. It should provide visitors with a clear picture of what your site is about and what you have to offer right away, preferably in the headline and first paragraph. This should include who you are, what you have to offer, where you are located, and why they should choose your services. All of this must be convincing yet professional and honest.
The appearance of your homepage is very important as well. As mentioned above, it much be catchy. However, the design must also be clean. A website that is appealing and pleasing to the eye is also one that is not overdone. It should also be clear on your homepage that your site is rich in content and provides visitors with everything they need.
Building the perfect homepage is an important part of marketing plastic surgery practices on the Internet. Take a look at your own homepage. If it doesn’t make you want to stay on your site, you need to make some changes.