When it comes to plastic surgery advertising on the Internet, a good website for a plastic surgery practice is one which provides visitors with a lot of content. Lots of keyword-rich content can earn you high rankings in the search engines and increase traffic to your site. Lots of valuable content can satisfy your visitors, keeping them on your site longer and encouraging them to become actual patients. If that content isn’t easy to read, however, it’s worse than useless.
While there are many aspects that make content on the web easy to read, a commonly overlooked one is the font type. Reading text on a computer is different than reading text in print. To begin with, it’s more strenuous on the eyes. Further, the text on a particular printed page will always look the same, but text on a website is subject to many variables. Screen resolution, screen size, and different operating systems and browsers can all effect the way that the text appears on a website. A site’s text may appear fine on one screen resolution and illegible on another.