Today, with the technology of the Internet and its ability to send and receive information instantaneously from any place to anywhere, the world has become a far smaller place. After all, the web is the World Wide Web, a virtual globe in which people can reach out to just about anyone anywhere to share their thoughts and ideas. As the Internet has evolved, it has becoming a powerful marketing tool where people can share their products and services as well. eMarketing, or Internet marketing, is marketing that uses the Internet as a communications and distribution channel, including both the web and email.
This vast audience on the Internet offers unprecedented access to new patients. Prior to the Internet, reaching potential patients in another city or state may have been somewhat of a challenge, let alone reaching those in another country. But today that challenge is no more. Further, with the increased acceptance and popularity of plastic surgery in recent years, traveling for procedures is becoming more frequent.
Marketing on the Internet is different in many ways from other, more traditional marketing channels. To begin with, it’s more targeted. Advertisements run on television and radio and those appearing in magazines and on billboards may reach a large audience, but not everyone in that audience is interested in or looking for your service, plastic surgery. On the Internet, particularly with search engines, the potential patients you reach have a genuine desire for the service that you offer. Further, the Internet is often considered the most effective, as well as the least expensive, marketing tool. Cosmetic surgery marketing via the Internet really works. Compared to traditional marketing channels, Internet marketing typically does offer lower costs, as well as an increased degree of measurability and a unique interactive nature. The Internet has become the most pervasive marketing tool available today, and it’s no wonder that so many business embrace it.