Troubleshooting: Low Conversion Rates on Your Plastic Surgery Website

Are your conversion rates not what you’d like them to be? Are the visitors to your plastic surgery site not turning into actual patients? Are they not getting beyond your homepage?

This is a common problem in marketing cosmetic surgery. People spend hours and hours developing a plan for their online strategy, creating their website and finally getting it operational, and then they simply wait. And they continue to wait, hoping that something will change to boost their conversion rate and make their website a successful one. This can happen when you’re just getting started on the Internet, or it can happen later on during a dry spell. Either way, it can be frustrating to say the least.

This is a problem that often goes hand in hand with another: visitors going no further than your homepage. You can check your visitor log to determine if visitors are going to other pages of your site from your homepage or if their next move after visiting your homepage is clicking out of your site. You can also see how much time they’re spending on your homepage.

If visitors are coming to your homepage and spending very little time there before leaving your site altogether, your homepage is likely not working to its potential. Your homepage needs to provide the whole story. If it’s too short, too confusing, or lacking focus, visitors will simply leave. Visitors want to know right away what you and your site are about and what services you have to offer. The solution can be a simple one. Make sure that the copy on your homepage clearly explains your site’s purpose. Further, you can provide a brief description of yourself and your qualifications with a link to more detailed information. You can also highlight the most popular procedures right there on your homepage, again with a brief description and link to more detailed information on other pages.