Cosmetic Surgery Marketing - Search Engine Optimization and Marketing Terms
Description Tag – An HTML tag which Web page authors use in order to provide search engine listings with a description.
Doorway Domain – A domain which serves as an entry point which visitors pass through to the main domain and is specifically used to rank well for particular keywords in search engines.
Doorway Page – A page which serves as an entry point which visitors pass through to the main content and is specifically used to rank well for particular keywords in search engines.
Invisible Web – A part of the Web which cannot be accessed through search engines.
Keyword – A word which is used when performing a search.
Keyword Density – A measure shown as a percentage of how many times a keyword is repeated within the text of a page.
Keyword Research – Research regarding keywords which are relevant to your Web site, along with an analysis of those yielding the highest return on investment (ROI).
Keywords Tag – META tag which helps to define primary keywords of a Web page.
Link Popularity – A count or measure of the number and quality of sites linking to your website.
Link Text – Text which is contained within a hyperlink.
Log File – A file recording a Web server’s activity.
Manual Submission – Individually and by hand adding a URL to search engines.
Meta Tag Generator – A tool which, based on input page information, outputs META tags.
Meta Tags – Tags which are used to describe a variety of aspects of a webpage.
Pay-Per-Click Search Engine – A search engine in which the results are ranked according to a bid amount, with the advertisers charged a fee for each time that a searcher clicks on the search listing.
Search Engine Optimization – The process of ensuring that a site places well when certain keyword phrases are used as part of a web search by choosing targeted keyword phrases related to that site. Also known as web marketing, search engine marketing, and search marketing.
Search Engine Submission – An attempt to make a search engine aware of a website or web page by supplying that search engine with a URL.
Search Spy – A continually-refreshing page providing a real-time view of actual web searches.
Title Tag – An HTML tag which defines the text in a web browser’s top line and is also used as the title of search listings by many search engines.
Top 10 – For a particular search term, the top ten search engine results.
URL – The location on the Internet of a page or resource.
Volunteer Directory – A web directory which is mainly staffed by volunteer, unpaid editors.
