First impressions are important, and even more so on the Web. It’s been shown that visitors to a website first judge that site based on its design, or visual appeal, and just within the first four or five minutes. Though other elements of a site, such as the content, will help to determine a visitor’s impression of a site, it is only after that site’s design has convinced those visitors to stay and take a further look. With that said, the importance of achieving a good design for your plastic surgery site cannot be stressed enough.