It's pretty clear that a confusing website is not a good website. Nevertheless, so many websites out there are just that – confusing. Whether marketing cosmetic surgery practices or any other business on the Internet, it's important to ensure that your website is easy for visitors to use and understand. The following are helpful tips to ensure that your website doesn't confound your visitors and thus send them elsewhere:

• Focus on the top half of the page. The top half of the page is the part of a page that first comes into view in a browser window. As such, it is the first thing that your visitors see. Make sure that it loads quickly and that it clearly identifies what your site is about and what you have to offer.
• Lighten up on the clutter. Since it must be immediately clear to your visitors what your site is about and what it has to offer, keep the clutter to a minimum. If you page is so full of headlines, banners, links and so on, it may be too overwhelming and impossible for visitors to understand what your site is about.
• Answer your visitors' questions. Use a headline and paragraph at the top of your page to answer your visitors' most important questions. What can you do for them? How can you help them? What are the benefits of your services? What makes you better than your competition?