Advanced Internet Marketing, Reputation Management and Patient Acquisition Strategies for Top-Tier Aesthetic Physicians
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As SEO continues its rapid evolution, beware three recurring trends that can actual do your business a disservice rather than a promised service!
As SEO continues its rapid evolution, beware three recurring trends that can actual do your business a disservice rather than a promised service!
Google Launched Search Wiki about one year ago today, in November 2008. Search Wiki was a major update to the Google search service that allows users to edit search listings. This interactive feature of Google is set to run automatically once a user has signed into their Google account. Once signed in a series of options becomes available that allows a user to reorder the ranking of results, delete individual listings altogether, or add notes and comments to specific searches.
Last June, Matt Cutts, once a Google software engineer and now head of the Google Webspam Team, announced major changes in how Google PageRank works. PageRank sculpting used to be possible because of a tag called the “nofollow attribute.” PageRank of one webpage could be passed on to other linked web pages based on how many links there were. A site’s PageRank was split up between all the links on the page so that a PageRank 10 site with 5 links would give them each a PageRank of 2.
According to a study released by Google, the use of Google-compatible Sitemaps by webmasters can make a highly noticeable difference in the time it takes for new pages to be discovered. This study, presented at Madrid’s WWW ’09 Conference, examined about 3 million URLs to determine factors like speed of URL discovery, amount of duplicate URLs in the dataset, Sitemap formats used, and other such factors.
If you want to maximize exposure for your business, you will need to learn how to take advantage of search engine strategies. Listed below are five ways to guarantee web traffic for your business.
Ask.com was once a popular search engine that has steadily been falling in recent times. Google, Yahoo!, and Bing hold the top three spots and Ask is a distant fourth with no positive outlook in the future. Ask is owned by IAC and their CEO, Barry Diller, has recently spoken out on the rumors of consolidation with one of the top three.
Search Engine Optimization (SEO)–we’ve all of heard of it by now, but do you really know what it means? Literally, it means exactly what it sounds like. You want to optimize your web content so that you get more hits from online searches. More clicks mean more clients. This seems simple enough. In reality, there is a little more to it than that.
The New York Times is officially reporting that search engine optimization is the most effective form of advertising on the internet. SEO is now proven to help websites reach higher ratings for first and top page placement in search results. This advertising is showing to be more popular than standard banner ads that had dominated past online advertising.
Anyone who spends time learning about search engine optimization or talking to someone in the SEO business quickly discovers that no one can agree on how it works. There is no agreed upon SEO method for producing the best results and all research on the matter is confusingly similar. If you are choosing a new webmaster or a new SEO service for your practice’s website, there will be some discrepancies between the new service and the old.
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CASE STUDY Dr. Philip Miller is the most visible facial plastic surgeon in New York, with an enormous amount of overall visibility. Because of his website, he sees increased revenues… 
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