PageRank (PR) basically refers to the degree of importance or significance that Google affords your plastic surgery website. A pagerank value runs anywhere from zero to ten, with zero signifying the lowest significance and ten the most. The higher your page rank, and thus the more ‘significant’ that Google considers your website, the more visibility your site gets from Google.
The Internet can be an excellent tool for acquiring new patients. However, it can also provide patients with a little extra comfort if needed. Just consider the multitude of forums and message boards out there that are geared toward medical issues. There are forums specifically for hair transplantation, rhinoplasty, breast augmentation and more.
One of the biggest advantages of having a website for your plastic surgery practice is the amount of information that you can offer to your patients and potential patients. In fact, the more content that your website has, the better optimized it is for search engines.
While there are many factors that help to determine the success of your plastic surgery website, there are four simple yet important elements that can make or break your site. Including these elements into your site’s design can make your site, but overlooking them can potentially break your site.