Keywords are very important when it comes to websites and search engines. A keyword is a word or phrase that a searcher uses in order to find information on a given topic. Keyword selection is the process of selecting the right keywords for each page of your website, and it is the stepping stone to your success on the Internet. With the right keywords your site can strike gold, while the wrong key words may turn your Internet marketing efforts into a flop. Below are tips to keep in mind when selecting keywords for your site.