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Recently, Matt Cuts the head of Google’s Webspam team and de facto mouthpiece of the Search Engine’s SEO policies debunked myth that buying AdWords – or Google advertising— gives your website an “algorithmic boost”. Also, buying AdWords doesn’t afford you special treatment in unlocking secrets to better organic rankings. That is to say that if you spend $10,000/month on Google ads you aren’t assigned a special Google representative who advises you on how to rank better in search results for keywords.
Two long years after making the initial acquisition of the DoubleClick ad network, Google will be integrating their advertisements into their own ad units. This ad exchange looks to increase competition between advertisers and increase the CPM (clicks per thousand) for established customers. By all accounts, the exchange between the two networks advertisements should be seamless and potentially provide a greater variety of eye catching ads for content driven sites. A DoubleClick ad will pay similarly to a Google ad featuring the same keywords.
YAHOO ANNOUNCES POSSIBLE SEARCH DEAL WITH BING: IMPLICATIONS FOR YOUR COSMETIC SURGERY PRACTICE.
Yahoo announced a possible deal with Bing and is causing quite the stir. Bing who gets more click thru rates than any other search engine on their ads is in talks with Yahoo at this moment on possibly combining their efforts and forming a partnership. This can cause the two to gain more market share in the industry and make them more competitive. Google still holds a majority of the market share in search technology, but with these talks of Yahoo combining with Bing, it could very well knock Google off its pedestal or at least rock them for a moment. The implications this could have on your cosmetic surgery practice involves the click through rates on ads with both Yahoo and Bing.
For some time now, YouTube has featured "Promoted Videos" alongside their regular video search results. Now, the official announcement has been made, and the title "Sponsored Video" given to the paid video listings. In a program that is similar to Google AdWords but much more simple, advertisers will be able to bid on keywords and have their videos displayed for people to click on and watch.
Google has recently vamped up its entire advertisement-hosting division to increase revenue from brand advertisers. Since Google acquired YouTube, this has been one of their primary goals. Google also acquired the ad revenue system, Doubleclick, to take full use of their customer targeting technology. A new President of Display Ads position has also been created in the company to oversee these operations.
It has yet to be determined whether or not the new text ads under Google maps are a result of falling stocks for Google or whether they are a new addition that Google is trying out to see possible results. If you search for a specific thing under the Google search engine and look for the maps results, you might find a small text ad placed directly under the map that takes you right to the advertiser’s website. As a plastic surgeon, you might be looking for a new place to advertise your business, and it seems like these new ads on Google maps may be helpful.
Businesses who place ads on Google, one of the most popular search engines on the internet, may have even more reason to give Google their advertising money, since Google unveiled its AdSense reporting and Visualization tools to them. These new technological benefits for advertisers could have an important impact for a cosmetic surgery practice, especially those who have not considered taking out advertisements on search engines before.
Recently, Google produced a new informational website that explains why people and corporations should not fear the ad partnership between Google and Yahoo. While the website (found here: http://www.yahoogooglefacts.com/) provides facts primarily about how to make your website friendly to search engines through search engine optimization, further facts about this deal can be gleaned from Google’s help pages regarding this deal.
Google Adwords continues to innovate, as they add geographic tracking functionality to their already robust traffic tools. This will allow multiple campaigns to be monitored by the incoming traffic from country, state or province, or even the city. This can be viewed from campaign, account, or group settings, allowing for quite a bit of focus on the type of incoming traffic a website is receiving.
Market data and personal experience tells advertisers that ads displayed "above the fold" – on the first page visitors see when they land on a site without having to scroll – perform better than those below it. However, as search becomes more targeted and more data about how visitors use it, what they pay attention to, and where their eyeballs land on a page as they scan it, is collected, new trends are emerging which prove that ads in other places can also prove effective, depending on the product, focus, and target audience.
Maybe you’ve noticed something different about your Google search results. The winds of change have blown upon the Google algorithm once again, giving you not only stem words of your keyword in the search query, but the synonyms as well.
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CASE STUDY Dr. Philip Miller is the most visible facial plastic surgeon in New York, with an enormous amount of overall visibility. Because of his website, he sees increased revenues… 
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