More and more people out there are understanding the importance of inbound links. Inbound links are links appearing on other websites which point to your site. The search engines view these inbound links as a sort of popularity contest. The more inbound links you have, the more popularity votes you get, and thus the better your site, at least in the eyes of the search engines.

Printing web pages can prove problematic. It's often difficult to print just the content that you want without also getting lots of other design elements, banner ads, sidebar items and the like. As such, you may want to consider creating printer-friendly versions of some of your more popular or valuable pages.

This can prove particularly important when it comes to marketing plastic surgery practices. Many of the visitors to your site your potential patients are likely not just interested in finding a surgeon but also in finding information. In fact, some may not even be at the point where they're looking for a surgeon yet, they may simply be conducting research first. Clearly, for your visitors' convenience, printer-friendly pages can be an asset if they want to print out pages to hold on to or review at a later time.