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SearchMonkey Provides Localized Content To Yahoo’s Popular Search Engine.
Yahoo has long been a trusted source of nationwide news, but they’ve recently decided to provide an even greater level of coverage by providing local news reports as well. Thanks to a new program by Yahoo called SearchMonkey, the popular search engine will continue providing up-to-date coverage of global and national news in addition to providing their users with local content.
Depending on how you feel about Google, the company is either the new Evil Empire, or perhaps the Second Coming. Google’s latest innovation? Making the Yellow Pages completely obsolete.
Some might say that Google made the Yellow Pages obsolete long ago, but if that is true, then Google’s new “Local Listing Ads” might just be the Yellow Pages’ death blow. What are these Local Listing Ads, and how can you take advantage of them to grow your plastic surgery practice?
Traditional Google Ads: AdWords
Google Raises the Bar with Feature Improvements to Local Search on theMap Application By Cheri Pearson.
Google has done a complete redesign of the local search platform on Google Maps, which will enhance the user’s experience significantly. This local search platform on your mobile device (cell phone or PDA) is what integrates with Google Maps on your desktop computer or laptop. The product is currently available for use in the USA and China, with other regions expected to be added in the near future.
Twitter Users Now Have Superpages Database at their Fingers for Local Searches
By Cheri Pearson.
Twitter users can now perform local searches on Twitter using the Superpages.com database. Local searches are those where a user is looking for specific information about people, products, services, or businesses within their local area.
For a local business owner, getting the top ranking for your city and specialty is one of the keys to getting more traffic to your website, and more customers to your business. As a plastic surgeon, you need your site to be at the top of the search engine results when a potential client types in "West Orange face lift surgeon" or "tummy tuck New York City".
GOOGLE MAP’S LATEST FEATURES COULD MAKE THE DIFFERENCE IN YOUR COSMETIC SURGERY PRACTICE BEING FOUND
ANNOUNCEMENT:
Google has unveiled its latest innovation to Google Maps which could make the difference to users who have trouble locating places on a map. Google announced the new enhancements to Google Maps and explained how these features will help map users locate local attractions, businesses, and places of interest. Google Maps has added these things to enhance the user experience. It gives a street side view of the place you are looking with icons that point to places of interest along the way. Just how this can help you as a plastic surgeon in being found is that Google Maps is clearly more detailed than ever. It gives you a very detailed view of the city streets and details about the points of interest with pictures.
The New Google Maps for Mobile With "My Location" Technology is Launched in the Market.
The mobile version of Google’s mapping service has received a recent upgrade with the second edition having been launched already. The application has become a useful utility enabling mobile phone users to access the different features it offers for searching and viewing different locations. With this edition a beta of ‘My Location’ functionality has been introduced by the Google engineers. The property uses cell towers to identify their exact locations. The new technology offers a simple means of determining your destination and the path you should take. Allowing users quick access to mapping information, Google has made the application indispensable to the mobile user for their activities as they move around their daily activities.
A new addition has been recently added to the mass gallery of iPhone applications. Google Earth, created by Google, allows users to pin point their location at anytime and anyplace. Google Earth, a free application, takes advantage of the GPS feature that is already installed on the iPhone. Google Earth makes it feel like you are traveling around the world as you tilt the phone to receive different angles and zoom in on specific locations.
Barry Schwartz from Search Engine Land is reporting on some new changes that are being made in the Local Listings Center of the Live Search Maps. These are changes that have been needed for a long time. The additions being made that Schwartz reports on were first reported by Chris Pendleton, who enumerated all the details on the new and improved version of the Live Search Local Listings.
Local Listings Center, as many of you know, is the best place to go to add your business to the maps that Live Search Offers.
Learn to take advantage of the many features within the Google Local Business Center. First, add your plastic surgery practice as a registered Google Local Business. Even if your plastic surgery practice already appears on Google Maps and other Google searches, it is still advantageous to register your practice through the Google Local Business Center. Once you’re a part of the Google Local Business Center, you have at your fingertips a vast array of methods to further customize your business, including adding photos, adding testimonials, including your operating hours, and more.
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CASE STUDY Dr. Philip Miller is the most visible facial plastic surgeon in New York, with an enormous amount of overall visibility. Because of his website, he sees increased revenues… 
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