Advanced Internet Marketing, Reputation Management and Patient Acquisition Strategies for Top-Tier Aesthetic Physicians
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Anyone who spends time learning about search engine optimization or talking to someone in the SEO business quickly discovers that no one can agree on how it works. There is no agreed upon SEO method for producing the best results and all research on the matter is confusingly similar. If you are choosing a new webmaster or a new SEO service for your practice’s website, there will be some discrepancies between the new service and the old.
Cosmetic Surgery Website.
ANNOUNCEMENT:
The world of SEO changed again today as Yahoo announced the end of use of the meta keyword tag in its search engine ranking formula. What the shocker was is that they did so silently without making any major announcements to the public until now. They actually claim to have made this decision months prior to making it public. This changes the whole landscape of SEO as we know it. It appears that this is the way the major search engines are going. With them no longer supporting the meta keyword tag, how will this affect your cosmetic surgery business on the web?
Widely known search engine, Google has it on the go again. With the main purpose of satisfying the needs of its clients and users, Google as yet again unveiled to the world one more important item in their growing utility inventory. Google has released a beta version of the latest keyword tool that is available in its Ad Words section.
The Google Suggest tool provides suggestions to users based on the type of text entered into the search query input box. These suggestions are designed to help the user find relevant information faster by providing information on closely-associated queries. The suggestion tool uses both an “auto-complete” function and a “related searches” function.
When someone searches on one of the major search engines like Yahoo, Google or Bing, they are accustomed to getting a listing of about 10 blue-text links.
Stats from Hitwise for January 2009 paint an interesting picture of Google’s dominance over world markets. While Google takes over 70% of all U.S. searches and seems to show no signs of stopping its mammoth growth compared to, say, Yahoo Search (with just under 20% of the search market), the situation is nearly reversed in Japan. There, Yahoo is still leading and growing much faster than any of its competitors, according to comScore. Like some sort of alternate universe, Yahoo! Japan holds sway over 51% of all searches in Japan, versus just under 40% for Google. Apparently Yahoo!
Maybe you’ve noticed something different about your Google search results. The winds of change have blown upon the Google algorithm once again, giving you not only stem words of your keyword in the search query, but the synonyms as well.
Marissa Mayer on the Google Search Trends for the Year 2007.
A lot of people use Google’s services everyday to find information from different sources. A look into the searches made by these users gives you an idea of their preferences and opinions. It is therefore easy to plot these interests for a large part of the global population. Google’s branch for monitoring such data is scheduled to host an interactive session. The webcast will be moderated by the Vice President Marissa Mayer. Taking reporters through the dynamic world of internet search, she will give images and the implications of the different search trends spanning the Google user base. The report will mainly be focused on hits made on the site through the year 2007 but reporters may well get some extra information. Albeit, a lot will be learnt from this session with the Trends service having gained popularity as an effective tool for analysis. The presentation is therefore expected to have much color given that visual elements shall be used to give the user experience while on the Trends application.
GOOGLE SEARCHOLOGY CONFERENCE: WHAT UPCOMING NEW FEATURES CAN HELP YOUR PLASTIC SURGERY PRACTICE.
ANNOUNCEMENT:
Google announced that it will host its upcoming Searchology conference. At this conference Google will discuss changes that are on the forefront for search engine technology. You may find that these changes will aid you in your cosmetic surgery practice. Google is to discuss new features that allow people to refine their searches to just the right information they are looking for. People are becoming more complex as our society advances and they need modern technology to keep up with their demands. Google realized this and they are constantly searching for new methods and developments that will give the public what they seek.
Keywords are an important page element when it comes to search engine rankings. Though search engines use additional criteria to rank pages and some even put more value on other criteria, link popularity for instance, keywords are important because nearly all search engines take them into consideration in their ranking system. Keywords are particularly important when it comes to Internet advertising for cosmetic surgery because many, if not most, of the visitors to your website will likely find you through a search engine. The following are important tips that should be incorporated into your keyword strategy:
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CASE STUDY Dr. Philip Miller is the most visible facial plastic surgeon in New York, with an enormous amount of overall visibility. Because of his website, he sees increased revenues… 
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