Usability is a very important factor in web design. For your plastic surgery website to be a successful one, it must be usable. There are two very important things to keep in mind when considering your site’s usability. First, studies have proven that people do not read on the Internet as they do offline with a magazine, newspaper or book for instance. Second, people surfing the Internet do so at a fast pace. They want the exact information they’re looking for right away and if they don’t get it they’ll simply go elsewhere.