The search engines are essential to successful cosmetic surgeon marketing on the Internet. Many potential cosmetic surgery patients conduct research on the Internet about procedures and surgeons, and they most often do so using a search engine. By optimizing your website to gain high rankings in targeted searches, you can reach these potential patients. In fact, a well-optimized site is likely to get the majority of its visitors from the search engines. Unfortunately, even the best optimized sites providing a wealth of content can have problems in the search engines if they haven’t considered their web hosting company. Your web hosting company can play a large role in, and even sabotage, your SEO efforts.