If you’ve visited the websites of various colleagues in your profession, you may notice a very nice marketing strategy. After informing the public of your cosmetic surgery practice and the benefits of consulting with you as opposed to your competitor; you will want to direct your potential visitors directly to your practice. This will ensure that your potential patients/clients know exactly where you are located and can find your office with no problem. Today’s technology can help with that.
GOOGLE INTRODUCES TURN-BY-TURN NAVIGATION TO ITS MOBILE MAPS FEATURE: GROWING YOUR COSMETIC SURGERY PRACTICE THROUGH THE USE OF MOBILE TECHNOLOGY.
Google made an announcement that has shattered all expectations, the introduction of turn-by-turn navigation to Mobile Maps. Not only is Google a leader in search technology, now they are becoming a leader in mapping technology. The advent of GPS navigation was only the tip of the iceberg. Google has taken it a step further and is offering this service for free on mobile Android 2.0 type devices, for now. This is good news for the makers of the Android 2.0, but what can it mean for your plastic surgery practice? It means that your patients can easily locate your office with the turn-by-turn features of mobile maps.
Google Offers New Simpler Ads for Merchants: Put Your Cosmetic Surgery Practice in the Local Listings Section.
When Google Adwords first came out, it was a bit hit with Internet marketers. There was a great following of Google Adwords users who developed all sorts of techniques and strategies to get clicks on their ads. But there were others who felt that Goolge Adwords was too complex and even downright expensive and risky to use. Now Google has answered the cry of those Internet marketers for a simpler way to advertise that is reasonably priced and still offers visibility to potential customers on the web. Google has announced its Google Local Listing Ads. Now merchants both online and offline can get a local listing ad for a flat monthly fee. Google would not elaborate on the price ranges of these ads but they are much more reasonable than having an Adwords campaign.
Depending on how you feel about Google, the company is either the new Evil Empire, or perhaps the Second Coming. Google’s latest innovation? Making the Yellow Pages completely obsolete.
Some might say that Google made the Yellow Pages obsolete long ago, but if that is true, then Google’s new “Local Listing Ads” might just be the Yellow Pages’ death blow. What are these Local Listing Ads, and how can you take advantage of them to grow your plastic surgery practice?
Traditional Google Ads: AdWords
GOOGLE MAP’S LATEST FEATURES COULD MAKE THE DIFFERENCE IN YOUR COSMETIC SURGERY PRACTICE BEING FOUND
Google has unveiled its latest innovation to Google Maps which could make the difference to users who have trouble locating places on a map. Google announced the new enhancements to Google Maps and explained how these features will help map users locate local attractions, businesses, and places of interest. Google Maps has added these things to enhance the user experience. It gives a street side view of the place you are looking with icons that point to places of interest along the way. Just how this can help you as a plastic surgeon in being found is that Google Maps is clearly more detailed than ever. It gives you a very detailed view of the city streets and details about the points of interest with pictures.
Google is best known as the search engine giant. Their ability to develop an effective, easily used search engine has been unmatched. Google has always offered a variety of options for those searching webpages. A variety of characters can be used to alter the search criteria. Over time, the engine has developed a high degree of accuracy, and is very difficult to game for a top spot. Part of the reason for their success is that the company has continually attempted to perfect the search ability of engine.
Recently, Google has fine tuned and enhanced its search results. Now, even if searchers do not specify their location in their search, Google will show them locally relevant results. This change will not only alter the way that searchers get results, but it will also change the way local businesses advertise. Although not every search is local, Google is working on expanding its local results.
Google announced a new feature yesterday, the advent of the local business ads listings in the Google AdWords program. At the time of it’s release, this option is only available to advertisers in the US, Canada, and the United Kingdom. The local business ads listing allows AdWords advertisers to target local searchers, giving them broader exposure to more likely customers. The listing appears in a basic text format on Google.com and other sites within the Google search network.