When it comes to plastic surgeon website promotion, the search engines can prove your greatest asset. The majority of visitors to your site will likely find you through the search engines after conducting a search for ‘plastic surgery', ‘plastic surgeon', ‘cosmetic surgery' or some other related term. As such, it's essential that you optimize your site to perform well in the search engines. There are several common mistakes that people make when it comes to search engine optimization. These mistakes can not only hurt your rankings in the search engines, some can even get you kicked out altogether. When optimizing your site, be sure to avoid the following: