When it comes to plastic surgeon website promotion, or the promotion of any website for that matter, broken links can prove disastrous. Broken links on your website can damage your credibility and professionalism. Further, they tend to irritate your visitors and send them away. However, broken backlinks or links to your site can also prove harmful.

Link popularity has become a big factor in determining rankings in many search engines. The more relevant websites you have linking to your site, the better your chances for a high rank in the search engines and the more visitors you'll get to your site. Ideally, you want to have many different sites linking to many different internal pages on your site. Getting these links, or building your link popularity, can be very time-consuming, and if you wind up with broken backlinks, all that time is simply wasted.