Advanced Internet Marketing, Reputation Management and Patient Acquisition Strategies for Top-Tier Aesthetic Physicians
1688 Meridian Ave. Suite 200, Miami Beach, FL 33139 | 305.763.8011
For all those WordPress users looking for a Google Analytics replacement, your dreams have now come true. It appears as though someone responded to the $1,000 offer on getclicky.com, which offered the cool cash to any developed who could replace their original (and buggy) WordPress plug-in.
If you haven’t heard of Clicky, you really should get with the times. It’s a rock-sold analytics package containing some mega-cool real-time features, including a "Spy" feature which…
In October, Google rolled out some new analysis tools to help Webmasters analyze their traffic. Since anyone can use them, you might considering taking a look to see how your practice’s Web page is doing from time to time.
Plus, there’s an exciting new feature that’s perfect for plastic surgeons: The option to receive short e-mail updates analyzing your Web traffic, so you don’t have to do it yourself.
Here’s an overview of some of the tools Google’s offering – both old and new.
Google Analytics : Intelligent Analytics and Mobile Development.
Google analytics allows webmasters to view information on site visitors. Your average cosmetic surgery practice can benefit by determining where their visitors are coming from. This helps determine whether an individual’s site is reaching the right customers. Google analytics is utilized throughout the internet. Sites of all sizes analyze the data generated in order to determine relevant information such as visitor locations and the method of reaching the site. By determining the visitation method, it can be determined if affiliates or search engines are effectively targeting a useful demographic. With such powerful tools there is little surprise that new functions garner a great deal of attention. Google has recently announced the addition of a plethora of useful analysis that can improve websites through research. Any modern practice can benefit as targeting specific customers is the goal of having a web presence.
David Naylor, usually known just as David N, is a search engine guru from the UK who’s been telling us all that Google was going to stop their TBPR. He’s been asking how long it was going to take, while many of us were shaking our heads and saying, no way. What do you know–he was right.
Anyone running their own show has a web presence these days – even plastic surgeons running their own practice. While there are a myriad of articles, how-to’s, and advice on getting your web page to the top of Google and attracting visitors, it is getting those visitors to keep coming back that is the real trick. How can you determine what your readers want? How can you focus on what they are mostly interested in viewing on your site, while not wasting time on things that do not seem to matter as much to your potential clients?
ANNOUNCEMENT:
Google has just introduced a new concept that is sure to catch on and have many uses by the public. Though it is currently only on Google UK it is stirring up interest. Google Internet Stats is a new web function that has pulled information and statistics from various sources on the web and combined this information in one place and in an easy to read format. How could this new feature help the plastic surgery industry and ultimately your practice? The plastic surgery industry could very well post their most relevant statistics on this website to give people better information from which to form a decision.
The Case Of The MSN Bing Bot And Fake Referral Data.
Not long ago, the search engine now known as Bing went by another familiar name of MSN Search. It appears there is a malfunction within the MSN Bing bot showing fake referral data in a web site’s visitor logs. In other words your visitor log is showing traffic from sites that never happened.
On a somewhat limited basis, Yahoo has announced that their Yahoo Web Analytics will begin to be rolled off the presses later this week.
Jitendra Kavathekar, Web Analytics VP for Yahoo says that the service is already available for the elite group of advertisers as well as to some third party developers of applications for Yahoo.
Businesses who place ads on Google, one of the most popular search engines on the internet, may have even more reason to give Google their advertising money, since Google unveiled its AdSense reporting and Visualization tools to them. These new technological benefits for advertisers could have an important impact for a cosmetic surgery practice, especially those who have not considered taking out advertisements on search engines before.
Google Lowers Data Retention Time After Pressure From EU and In Light of US DOJ Review.
The EU has been attempting for quite some time to press Google into cutting down the time span that they consider fair for holding the IP addresses of users and their searches, as well as related query logs.
Google has adopted what they consider to be a compromise to the situation in response to the pressure and the requests of the EU.
Google has said they will still keep the data, but after 18 months to 2 years they would make the data anonymous to protect their customers. Google’s big argument to relinquishing the data after a given time was that they needed that information to protect themselves against fraud as well as to continue to improve the Google services.
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CASE STUDY Dr. Philip Miller is the most visible facial plastic surgeon in New York, with an enormous amount of overall visibility. Because of his website, he sees increased revenues… 
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