Advanced Internet Marketing, Reputation Management and Patient Acquisition Strategies for Top-Tier Aesthetic Physicians
419-B Espanola Way, Miami Beach, FL 33139 | 305.763.8011
It’s pretty clear that a confusing website is not a good website. Nevertheless, so many websites out there are just that – confusing. Whether marketing cosmetic surgery practices or any other business on the Internet, it’s important to ensure that your website is easy for visitors to use and understand.
Your website visitors may need a little guidance from you. Left on their own, they may click around your site aimlessly, reading an article perhaps, maybe your “About Us’ page, looking at a few testimonials or before-and-after photos and, after a few minutes, losing interest and going elsewhere. That’s most likely not what you want your visitors to do. However, in order to get your visitors to do what you want them to do, you may need to guide them along.
Web pages are created using HTML, or Hyper Text Markup Language. HTML validation is a process which analyzes a given html document against standard html rules and finds any errors or non-standard coding issues. When it comes to cosmetic surgeon marketing, or marketing of any business for that matter, it’s important that your website have simple clean code otherwise problems can occur with your site.
Well, you need to make sure you do things the right way or your efforts may not pay off, and even worse, they could actually harm your efforts.
Multiple web sites can work. Three, four, five, even ten web sites enable you to increase your exposure, drive more prospective patients, and build your practice.
So it’s time to go for it, right? Just copy your website ten times and give each new one a different domain?
You’ve no doubt heard a good deal about blogs, but what exactly are they? Well, a blog is a type of website that is similar to a journal or diary. It’s an individual’s personal website in which they post daily comments and opinions to which others can post a response.
Content is one of the main keys to successful websites. Plastic surgery websites providing little or no solid content but relying instead on links and advertisements must work harder and spend more money in order to get visitors to their site. Further, those visitors are not likely to return again.
When it comes to marketing plastic surgery practices on the Internet, a good website is one that’s comprised of lots of content. In fact, content can be a very powerful tool. Lots of keyword-rich content can improve your website’s rankings in the search engines and increase the traffic to your site. By also ensuring that that content is valuable and informative, you can satisfy your visitors and quickly become an expert in their eyes.
Frames can be an excellent design tool. They allow you to break a page up into multiple sections. Often times you’ll see the navigation menu in one frame along the side or top, along with another frame for the main content of the page. Of course, a page can be broken up into many more frames, anywhere from three to five and even more. While there are certainly advantages to using frames, there are also potential disadvantages.
The Internet has become a powerful marketing and consumer tool. People are increasingly using the Internet to search for products and services and to compare prices. But just how does this relate to a website for a plastic surgery practice? It’s clear that many, many people are using the Internet to search for information about plastic surgery procedures and the surgeons who perform them.
Typeface is an important element of website design — and your own plastic surgery marketing campaign — but it’s often overlooked. In an attempt to create a visual punch, many designers lose site of the fact that the text must remain readable for the user.
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CASE STUDY Dr. Philip Miller is the most visible facial plastic surgeon in New York, with an enormous amount of overall visibility. Because of his website, he sees increased revenues… 
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