A sticky website is a website which contains applications or services that keep users on the site and keep them coming back. Sticky elements can include chat rooms, blogs, glossaries, educational material, newsletters, latest news, stock quotes, competitions, interactive games, user reviews, and so on. When it comes to cosmetic surgery advertising, creating a sticky site is very important.
When it comes to marketing cosmetic surgery practices on the Internet, your website’s content is essential. Visitors to your site will likely be looking for information about plastic surgery procedures and plastic surgeons. As such, the content that you provide them with must be valuable and informative but also persuasive.
Whether you’re marketing medical practices or any other business online, a time may come when you need to switch web hosting companies. Your current web hosting company may not be satisfying your needs. You may be suffering from more downtime than uptime, or their technical support may be nonexistent.
If your website is like most, it probably has the feel of a brochure. In your case, a brochure advertising cosmetic surgery practices and your services as a plastic surgery. But is this really enough? Is an online brochure sufficient?
A better question is does your website engage your visitors? If not, your website may be falling short of its potential. Without engaging your visitors, your run the risk of losing them and never getting them back. That can amount to a lot of potential patients lost.
Whether you’re dealing with Internet advertising for plastic surgeons or for any other business, the design of your website can affect your visitors’ experience and, as a result, your conversion rates. The more that your visitors enjoy your website and find it easy to use, the greater the chance that they’ll become your actual patients.
The following are tips for creating a well-designed website that can boost your conversion rates:
When it comes to plastic surgeon website promotion, the search engines can prove your greatest asset. The majority of visitors to your site will likely find you through the search engines after conducting a search for ‘plastic surgery’, ‘plastic surgeon’, ‘cosmetic surgery’ or some other related term. As such, it’s essential that you optimize your site to perform well in the search engines. There are several common mistakes that people make when it comes to search engine optimization. These mistakes can not only hurt your rankings in the search engines, some can even get you kicked out altogether. When optimizing your site, be sure to avoid the following:
When it comes to Internet advertising for cosmetic surgery or any other business, conversion rates are key. Though your website design, optimization efforts and traffic are all important, they don’t mean anything if your conversion rates are low or nonexistent. The conversion rate refers to the rate in which visitors to your site become actual customers or, in the case of advertising for cosmetic surgery, actual patients. If low conversion rates have got you down, the following are two easy and quick tips to increase them:
Domain names are important, whether you’re dealing with Internet marketing for plastic surgeons or for any other business. A good domain is one which Internet users can easily remember. Of course, acquiring a good domain name can be quite a challenge. Once you’ve got one, however, it can be even more important that you hold on to it.
The search engines are an integral part of Internet advertising for plastic surgeons. Some 75% of Internet users use the Internet for medical research. As such, many potential patients are out there searching the Internet for information about plastic surgery procedures and plastic surgeons. The search engines are one of the best ways to help those users and potential patients find your website and your practice.