Updating or modifying sites

How often do you recommend updating your site?

Well, that kind of depends on just how serious you are about really increasing your visibility. We actually recommend that websites are updated DAILY. Why? Because the 'fresher' your content, the more repeat visitors you'll get. That means that the more new pages on your doctor website, the more prospective patients will view your site and come back to view it again. Also, the 'fresher' the site, the more you'll show the search engines that your site stays up-to-date -- that means they'll learn to come back again and again for repeat visits -- and that means that your rankings will increase.

The Surgeon's Advisor Team